eusoh Selected as Red Herring Top 100 North America Winner

Red Herring announced in June the winners of its Top 100 North America 2018 event, recognizing the continent’s most exciting and innovative private technology companies.

The winners, celebrated at a special awards ceremony at the Marina Del Rey Hotel, have been chosen from thousands of entrants, whittled down to hundreds making the trip to California. The ceremony, led by Red Herring chairman Alex Vieux, was preceded by two days of keynote speeches, discussions and finalist presentations.

Companies were judged by industry experts, insiders, and journalists on a wide variety of criteria including financial performance, innovation, business strategy and market penetration. Winners ran the gamut of verticals, from fintech and marketing to security, IoT and many more.

Red Herring’s editors have been evaluating the world’s startups and tech companies for over two decades. It gives them the ability to see through the industry’s hype, to pick firms that will continue on a trajectory to success. Brands such as Alibaba, Google, Kakao, Skype, Spotify, Twitter, and YouTube have all been singled out in Red Herring’s storied history.

“2018’s crop of Top 100 winners has been among our most intriguing yet,” said Vieux. “North America has led the way in tech for so many years, and to see such unique, pioneering entrepreneurs and companies here in California, which is in many ways the heartland of the industry, has been a thrilling experience.

“What has excited me most is to see so many people forging niches in high-tech and cutting-edge sectors,” added Vieux. “Some of the technical wizardry and first-rate business models on show here at the conference has been fantastic to learn about. We believe eusoh embodies the drive, skill and passion on which tech thrives. eusoh should be proud of its achievement: the competition was incredibly strong.”

Following eusoh’s Top 100 win it is invited to showcase itself at the Top 100 Global event in October. Red Herring is dedicated to support eusoh’s continued path to success and innovation.

For more information, contact Joe Cayetano, Marketing Manager –

Is Your Dog Stressed (Infographic)

We’d like to share with you an infographic on signs if your dog is stressed. Our pets go through the same emotions as their owners do. They get upset, lonely and scared like anyone would. Unfortunately, they can’t communicate in the same manner as us. They all have their own unique and special way of letting us know what they feel. This infographic will help us be more aware of what to look for when your dog is stressed.

Things to look out for

  • Excess scratching. This is a sign of nervousness is some dogs.
  • Excess shedding. Dogs shed fur, but too much is a sign of an upset pup.
  • Vocalizations. Crying, whimpering. Dogs do it too and they do it when upset.

Reasons for stress

  • New home. Acclimating to new surroundings can be a stressful time for a pet.
  • Punitive training. Harsh training can break a dog’s spirit and lead to negative behavior.
  • Separation Anxiety. Pets can get sad, depressed and even physically sick when they are separated from their owners.

These tips will help you indicate a nervous condition in your dog. And there are more reasons than the ones we pointed out that causes stress. If your dog’s behavior worsens, please consult a veterinarian.

Risk Adjustment Payments Halted by the Trump Administration

The Trump administration stated on July 7, 2018 that it will be temporarily halting payments that help insurers meet the Affordable Care Act requirement to ensure coverage regardless of whether a person is healthy or sick. The estimated $10.4 billion being withheld cites a New Mexico US district court decision that found the formula used by the US government to calculate the payments as “arbitrary and capricious”.

The New Mexico district court decision spurned the Trump administration into withholding payments, still, a Massachusetts district court upheld the formula used to calculate the payments. The withheld $10.4 billion is meant for a risk adjustment program that transfers funds from insurers who enroll healthy members to those that take on sicker members. This is meant to protect insurance companies who take on burdening cases or people with pre-existing conditions. It also removes the incentive for insurance companies to solely select healthy members.

This risk adjustment program was a provision of the Affordable Care Act, which President Trump has been constantly attempting to cut. The Centers for Medicare & Medicaid Services will be executing the hold and has asked the New Mexico circuit court to reconsider its decision and to seek a quick resolution to the legal issue.

Insurers and opponents of the President find that the court’s decision and his actions are damaging, even if the withholding of payments is temporary. They fear that this is a “new market disruption” that would create more uncertainty and would greatly drive the current costs of medical premiums higher. Whether or not the halt is temporary is unknown as there is no definite timeline for the suspension nor is there a definite trigger for resuming of payments in the program.

Where does this leave high-risk patients or patients in immediate need of a procedure or funding for one? Tapping into one’s savings is an option if savings are available. One could pay out of pocket if funds are available. Another option is crowdfunding but that comes with the risk of not reaching your goals or not getting any funds at all. Last, technology like ours, eusoh, provides patients with the option of crowdfunding or crowdsourcing, where users can manage and share expenses together. Platforms, like eusoh, are being built to provide users an option that does not involve pricey monthly premiums.

What does the future hold for the Trump administration’s decision? Will it destabilize “Obamacare”? Will the New Mexico district court have their decision overturned? The insurers are urging the government and looking for a legal and regulatory path to reinstate the funding. But what can the insurers do? What last-minute options do they have aside from boosting premiums? Who knows which way the Trump administration, the district courts and the insurers go. Whichever way they go, there are millions of Americans needing a decision or a new option.


Pet Spending at Its Highest Levels, Especially Among Millennials

Spending an exorbitant amount on your pet has now become the norm. Spoiling your pet with extravagant toys, housing, and top cuisine was something seen on an episode of “Lifestyles of the Rich and Famous” (Apologies for the ancient 1980’s reference.) Pet spending according to a recent finding by the American Pet Products Association reported that pet spending in the United States was at $69.51 billion, up 4 percent from the previous year.

Pet spending increased

Within their report were other interesting findings. Source

Spending on veterinary care in the U.S. increased 7.0 percent between 2016 and 2017, from $15.95 billion to $17.07 billion. Estimates claim that spending will increase another 7 percent in 2018.

Spending on pet food increased 2.9 percent to $29.07 billion in 2017. For pet supplies and over-the-counter medications, spending increased 2.7 percent to $15.11 billion.

Spending on services such as grooming, boarding, walking, training, pet-sitting, and exercise increased 6.9 percent to $6.16 billion.

With all these numbers presented, it’s plain to see that the pet industry is booming. People are spending as much on their pets as they would on their own children. And in many cases, pets are taking the role of children. No other generation is this evident than with Millennials (Born between 1985-2000).

Millennials with pet

Pet Spending Among Millennials

A recent trend among Millennials is they are delaying marriage and having fewer kids. This moved the object of their attention and attachment to their pets, to the degree that they are being humanized. In regards to the pet industry, Millennials are willing to spend more money on things like premium pet care and services along with higher grade food products.

Among Millennials and others who see their pets as children, excessive spending is not considered “discretionary spending”. It is an absolute must even when other expenses are at hand. According to experts, people are willing to give up other expenses to cater to their pets. This fact leads to believe that the pet industry is one that will remain stable even during a difficult economy.

A shocking report from a TD Ameritrade survey of 1,500 Millennials stated they were willing to spend more on their pet’s health care than their own. And close 70 percent of the Millennials surveyed were willing to take time off to care for a new pet if their employer offered it as a perk.

Pet Industry Seeking New Marketing Avenues

Humanizing pets is most prevalent on social media where many pet profiles have sprung up especially on Instagram and on Youtube. Pets are front and center on many of these profiles and channels and some of them create revenue for their owners from sponsorships and product placements. What we are seeing is that the pet industry is expanding their marketing efforts beyond conventional print and television, they are placing their budgets into the lucrative medium that is social media.

Investment firms and venture capital are seeing this trend. Over the past five years, more than $500 million has been invested into pet related technology startups. Chewy, Wag, and even our own company, Eusoh, are companies that are building and thriving from the interest coming from investors. Pet insurance, medicine distribution, and veterinary technology are also getting attention from investors and adding to the lucrative pet market. Source

Even well-established firms are making a move into the pet market.

General Mills and JD Smucker, well-established and storied food manufacturers recently dove into the pet food market.

Amazon, whose rise came from books to now becoming the predominant giant in online retail, welcomed their Wag brand of pet food with much fanfare at the beginning of 2018.

Zoetis, the largest producer of pet medicine, recently acquired Abaxis, a large provider of veterinary technology.

Nationwide, one of the largest insurance companies in North America has a pet insurance branch.

Well-established firms, investment groups, and entrepreneurs are making a move into the pet industry. The consumer base is growing by the day. Independent, specialized pet food brands are now competing with giants like General Mills and Amazon and against established brands like Purina (Nestle). Protection platforms like Nationwide and Trupanion are gaining membership and startups like Eusoh, Wag, and Chewy are also on the rise. Pet spending, especially from Millennials, is increasing greatly every year and with investors and industry throwing their hat into the pet market, it’s plain to see that this sector is promising a lot of financial growth and returns.


Pet Insurance: Why You May Need It

Pet insurance covers cats

Compared to humans, pet insurance may seem like just a drop in the bucket. From the time you receive or adopt your cat, dog, snake, or horse, it may be just an afterthought in the hierarchy of needs you will provide for your pet. You will give them shelter, sustenance, and of course, lots of love but insurance? The joys of acquiring a new pet is obviously a joyous occasion, but it will be offset by the reality of needing pet insurance.

The thought of the unthinkable happening to your pet is difficult, but the thought of not being able to do anything when something happens is even worse. For ourselves and for our loved ones, purchasing coverage such as life and health insurance are absolute no-brainers but over 40 million Americans are literally “risking it” and going through life without it.

Want to know how many pet owners are “risking it” and going through life without insurance for their pet? 99%. Which means 1% of pets in the United States are insured. This doesn’t mean 99% of pet owners are doing absolutely nothing when their pet is injured or sick; They are choosing to pay out of pocket when something happens.

But what if they are not able to pay?

What if the prices of certain procedures are extremely high?

What if the price of these procedures are equal to that if humans?

Unusual Pet Insurance Claims and their Costs

We can assume that anything can happen to you and to your pet. Now, we are going to cover the expenses that result when anything happens.

Dogs like to go through rubbish bins to look for goodies that are left behind. One dog ended up swallowing a disposable razor blade, and it needed surgery in order for the blade to be taken out. On top of that, the dog required a muzzle and after-surgery medication to calm its nerves as the wounds healed slowly. All in all, that little visit to the rubbish cost $2,000 in vet bills.

Digging holes in the dirt are inherent in the genes of dogs, but one Swiss Shepherd dug up a dead pet in the garden, which had recently been euthanized, and ate some of it. This caused pentobarbital toxicity because of the euthanasia drug that was given to the dead pet. The treatment required the vet to induce vomiting. The costs: $700.

Always be wary of household items that may be confused with food. A Ragdoll cat ate foam nail painting separators and required treatment to ensure no blockage resulted. The cost: $533

One of the biggest claims occurred to one of the smallest dogs, a miniature Poodle. While chopping a tree, an owner fell on the Poodle, which caused hip dislocation. Surgery was required to fix hip back into place. The cost: a whopping $7,071.


More Unusual Pet Claims and the Award Given to Them

Nationwide Insurance has its own award for the most unusual pet insurance claim since 2009. The “Hambone Award” received its interesting moniker from the insurance claim where a dog named Hambone, ate an entire Thanksgiving ham while stuck in a refrigerator.

Pet Insurance Award Winner
Curtis wins 2015 Hambone Award Presented by Nationwide (PRNewsFoto/Nationwide)

Here’s a shortlist for Hambone award nominees and winners. We apologize in advance for the graphic nature of these injuries.

Ruger, a Border Collie/Labrador retriever mix, was nearly killed in Northern California after being run over and pinned underneath a large golf cart. Ruger was trapped under the cart until he saved by a group of local firefighters.

Levi, a Labrador Retriever, suffered from anxiety over the loss of a fellow family dog. This caused him to start chewing items uncontrollably around the house. Despite the efforts of his family, Levi’s bad habit peaked when he swallowed a pair of adult pajama pants.

Tessa the mixed breed in Rhode Island, was trying to protect her family when she charged a running chainsaw, but the incident nearly left her with amputations after she sustained deep lacerations on her legs.

The 2016 Hambone Award winner went to Kismet, a spry Jack Russell Terrier, who bravely intervened during a violent burglary that left he and his owner in critical condition. Kismet underwent life-saving surgery for the stab wounds he incurred in the attack.

The second place award that year went to Ludmila the Tibetan Terrier, whose incredible curiosity got the best of her when she managed to get her head stuck in a solid oak coffee table so snug that not even the fire department could get her out.

Another Hambone Award winner is Winnie, a mixed-breed dog from Massachusetts, who broke open a bag of frozen onion rings and ended up eating all 2 pounds. Onions are toxic to dogs and urgent veterinary care was administered to Winnie, who survived the incident.


Selecting Coverage That Will Work For You

We just established that anything can happen to your pet. This doesn’t mean that you should put your pet in a protective bubble 24/7; That would be less cost-effective than the right option – protecting your pet through insurance and other forms of coverage. Still, even with reputable insurance companies, where you deposit monthly premiums, there may be an unusual scenario that they won’t cover at all.

The sharing economy brought us highly successful platforms like AirBnB, ZipCar and Uber. For protecting your pet, there are options aside from conventional insurance. Our product Eusoh is a new and unique concept that takes its inspiration from the modern sharing economy and ties in the communal group dynamics that have been prevalent throughout human development.

Eusoh is a place where you can build communities of pet owners with the purpose of protecting one another or each other’s pets. Weird incidents will happen to your pet. Who can you turn to when it happens and when you’re in a pinch? Pet insurance can certainly help you but the monthly premiums of your policy will increase over time. Eusoh is designed to make you pay only when something happens and studies have shown that compared to conventional insurance premiums, you’ll save at least 20%.